Jessica Thompson
Manager, Glow Beauty Studio
Our salon was missing 40% of calls during peak hours. Every unanswered call was a potential appointment walking out the door. And the no-shows on top of that were devastating.
How Glow Beauty Studio Increased Bookings 35% with AI Scheduling
Overview
Every call booked. Every appointment kept.
Jessica Thompson manages Glow Beauty Studio, a busy salon in Nashville with six stylists and a packed schedule. Between coloring, cutting, and styling clients, the front desk was overwhelmed with phone calls. With 62% of consumers preferring to call before making a purchase, the phone is still the primary booking channel for salons. Lockmaster.ai now handles all booking calls and sends smart reminders that reduced no-shows dramatically.
The problem
Missing calls during peak hours. No-shows killing revenue.
Glow Beauty receives 50 to 70 calls per day, with most coming during business hours when the single front-desk receptionist is already busy checking clients in and out. During peak hours, 40% of calls went unanswered. Each missed booking call represented $85 to $250 in lost revenue. Research shows 76% of consumers will stop doing business after a single bad experience, so an unanswered call often means a permanently lost client. Additionally, the salon had a 22% no-show rate, which meant stylists sitting idle while their chairs could have been filled. Jessica tried online booking but 60% of her clientele still preferred calling.
The solution
AI booking and smart reminders working together.
Lockmaster.ai was trained on Glow Beauty's full service menu, stylist specialties, and pricing. The AI answers every call, recommends the right stylist based on the requested service, checks real-time availability, and books the appointment instantly. It also sends automated reminders via text and call, 48 hours before and 2 hours before each appointment. Clients can confirm, reschedule, or cancel directly through the reminder, freeing up slots that can be filled from a waitlist.
Taylor Brooks
Senior Stylist, Glow Beauty Studio
My chair used to sit empty two or three times a day from no-shows. Now I get reminded when a client confirms, and if they cancel, the AI fills the slot from our waitlist before I even know about it. My calendar is always full.
The result
35% more bookings. No-shows cut in half.
Bookings increased 35% in the first two months as every call was answered and converted. No-show rates dropped from 22% to 8% thanks to smart reminders. The front desk can now focus entirely on in-person client experience instead of juggling the phone. With less than 3% of callers leaving a voicemail when they cannot reach a business, every answered call translates directly to revenue. Customer satisfaction scores on Yelp and Google improved, with clients praising the easy booking process and helpful reminders.
Jessica Thompson
Manager, Glow Beauty Studio
Our salon went from missing 40% of calls to answering every single one. Bookings are up 35% and no-shows dropped from 22% to 8%. Lockmaster.ai transformed our entire booking experience for both us and our clients.