Tony Russo
Owner, Napoli Pizza Kitchen
During dinner rush, my staff is slammed. Customers on the phone are waiting, getting frustrated, and hanging up. We were losing business every week just because we could not answer fast enough.
How Napoli Pizza Kitchen Automated Phone Orders and Boosted Revenue 25%
Overview
AI that knows your full menu by heart.
Tony Russo runs Napoli Pizza Kitchen, a family-owned restaurant in Chicago with a loyal following and a phone that never stops ringing during dinner rush. With 62% of consumers calling before making a purchase, phone orders are the lifeline of any takeout business. But with staff focused on making food, phone orders were frequently put on hold, taken incorrectly, or missed entirely. Lockmaster.ai now handles every phone order flawlessly.
The problem
Phone orders dropped during the dinner rush.
During peak hours between 5 PM and 9 PM, Napoli receives 60 to 80 phone calls. With only two front-of-house staff handling walk-ins, phone orders, and pickups simultaneously, calls were routinely put on hold for 3 to 5 minutes. Many callers hung up and ordered from a competitor. Research shows that less than 3% of callers who reach voicemail will leave a message, and 76% of consumers stop doing business after a single bad experience. Orders taken during rush were frequently incorrect because staff were multitasking. Tony estimated he was losing significant revenue every week in missed and botched phone orders.
The solution
An AI that takes perfect orders every time.
Lockmaster.ai was trained on Napoli's complete menu: every pizza, topping, side, drink, and special. The AI handles phone orders conversationally, confirms each item, manages substitutions and special requests, calculates totals, and sends the order directly to the kitchen printer. It knows the daily specials, handles upselling suggestions naturally, and processes both pickup and delivery orders. The AI also handles reservation calls and answers common questions about hours, location, and catering.
Maria Russo
Manager, Napoli Pizza Kitchen
The AI knows our entire menu, handles special requests perfectly, and never gets an order wrong. Our kitchen gets clean, accurate orders sent directly to the printer. No more miscommunication during the rush.
The result
25% more takeout revenue. Zero hold times.
Phone order revenue increased 25% in the first month because every call gets answered instantly. Order accuracy improved from 88% to 99.5%. Average hold time dropped from 4 minutes to zero. Front-of-house staff can now focus entirely on walk-in customers and quality control. With over 60% of consumers willing to pay more for great customer service, the improved phone experience directly boosted repeat orders. Customer satisfaction on Google reviews improved, with multiple reviewers specifically praising the fast phone ordering experience.
Tony Russo
Owner, Napoli Pizza Kitchen
Lockmaster.ai takes phone orders flawlessly. It knows our entire menu, handles special requests, and never gets an order wrong. Our takeout revenue is up 25% and my staff is not stressed during rush anymore. Game changer for any restaurant.