Jennifer Walsh
Owner, SparkleClean Services
I was spending on Google Ads and losing half the leads because I could not answer the phone while managing my team. It was the most frustrating part of running this business.
How SparkleClean Converted 60% More Leads into Booked Cleaning Jobs
Overview
Turn every inquiry into a booked job.
Jennifer Walsh runs a residential and commercial cleaning service with 12 cleaners across Austin, TX. Her biggest challenge was not finding leads. It was answering the phone while managing crews in the field. Industry research shows 27% of home services calls go unanswered, and less than 3% of those callers will leave a voicemail. Lockmaster.ai now captures every call, quotes prices, and books jobs automatically.
The problem
Leads were calling but no one was picking up.
Jennifer spent most of her day coordinating crews, handling supplies, and managing quality checks. Her phone rang constantly with new inquiries, schedule changes, and confirmations, but she could only answer about half. The calls she missed rarely called back. With 47% of home services calls being genuine leads and 29% of those converting to booked jobs, the math was brutal. Her Google Ads were generating 80 calls per month but only 30 were converting to booked jobs because the rest went to voicemail. And 76% of consumers will not give a business a second chance after a bad experience.
The solution
AI that books cleaning jobs on the spot.
Lockmaster.ai was trained on SparkleClean's services, pricing tiers, and availability. The AI answers every call, asks about property type and size, provides instant quotes based on Jennifer's pricing matrix, and books the job directly into her scheduling system. For custom requests, the AI collects details and schedules a callback. Existing clients can reschedule or add services without Jennifer lifting a finger.
Amanda Torres
Operations Lead, SparkleClean
The AI gives accurate quotes for standard cleanings and knows to escalate unusual requests. Our booking rate shot up immediately because customers get instant answers instead of voicemail.
The result
60% more leads converted. Zero calls missed.
Within two months, SparkleClean's lead-to-booking conversion rate jumped from 38% to 61%. Monthly booked jobs increased from 30 to 48 without any increase in ad spend. Customer satisfaction improved because callers get immediate quotes and confirmations. With 62% of consumers calling before making a purchase, answering every call became their greatest competitive advantage. Jennifer now focuses entirely on operations and quality instead of being tied to her phone.
Jennifer Walsh
Owner, SparkleClean Services
My ad spend now actually works because every lead gets answered. We went from 30 booked jobs a month to 48 without changing anything except adding Lockmaster.ai. I wish I had done this two years ago.